Websites are the backbone of any thriving and established business. The present age websites are made with user-centric focus. The design and interface of the site should be in sync with the needs of client and their target audience. Websites now needed to be more accessible, easy to navigate and flow seamlessly.
With this in mind, freelance website designer in Delhi can plan and design websites while constantly evolving techniques to go with the ever-changing world.
Here are some of the best Web Design Trends of 2022:
Inclusive Design Thing
Inclusion did not exist in the field of designing. Luckily, things have changed today. An inclusive design has an impact on each step involved in designing of a website. Right from making strategic choices related to target audience of a website to its tone of voice, and customization, a brand needs to focus on accommodating all genders, caste, origin, nationality and viewpoints.
Many clothing, shoes and accessories companies are offering unisex lines. Hence, designers should focus on adopting gender-neutral design as one of the standards for website development. The idea is to ensure equal accessibility for all visitors (regardless of gender) while looking beyond pre-existing societal assumptions. For example, pinks are not limited for women. Similarly, women can wear blue. Web designers need to stop making assumptions about the preference of audience based on their gender.
The present age websites have started to offer multiple gender options and pronouns in their drop-down menus and forms. Ecommerce websites are not sorting clothes by gender. The products are shot on all body types to make products more accessible.
Websites have always included the traditional intuitive vertical navigation. However, modern websites should focus on integrating a side scroll layout. This can invite amazing interactions between texts and images. The strategy goes really well with portfolio websites, maps, catalogs, and other websites on the similar lines.
Target audience can engage more and in a better way with sideways navigation. When undertaken by experienced professionals, horizontal scrolling will add to a website’s appeal, fun factor and ensure a memorable experience for visitors.
Also referred to as ‘storytelling’, this technique can effectively leverage a digital interface and convey an intricate story. Primary aim of these visual effects is to attract audiences by offering them engaging content. In order to achieve this target, designers need to sequence a series of visual elements together and then organize them chronologically to deliver desired message to visitors.
To sum up, websites will allow visitors to navigate and control their flow in a personalized manner. This is achieved by understanding unique needs of each user and offering messaging in interesting ways.
Illustrations have always been an integral part of web design since many years. However, abstract illustrations have attained a lot of popularity. These allow designers to mix and match a variety of mediums for achieving impressive unpredictable results.
Also referred to as Kinetic Typography, the practice has been widely adopted by web designers across the globe in a variety of forms. In earlier days, animating characters were used for telling stories. However, typography has changed it all! Moving text is attractive and capable of capturing attention. It can establish an impressive tone, highlight important segments, and even guide users through a page. One of the most popular versions of this trend is the transition of the typography. It is very helpful in navigating through the website and creating a different grid each time. Kinetic typography will be used more in future. This trend is here to stay!
Less Focus on Heroes
The present day hero section of a website will focus on customer’s expectations and exact reason for their visit. It will not simply showcase apparent imagery or photo carousels. Most of the modern designers will use colour, shapes, typography, and layout in line with their unique brand identity. The process will be an amalgam of simplicity and beauty.
Color attracts and helps in maintaining attention of visitors. It will attract user’s focus and even stimulate emotion. These days, neon and contrast color style is used in websites to add to its aesthetics. Designers are using vibrant, popping colors in bold shapes, neon on black and brighter colors, bright contrast, and gradients.
Off the Grid
A grid plays a crucial role for a website designer. It acts as a bone structure to the site. When a designer moves off-center to highlight a specific segment of a site, it stands out. Today, designers are not shying away from using the craziest layouts to make the website pop and stand out among the rest. Some of the common examples of this strategy include:
- Large close-ups
- Dim-lit images
- Large-scale typography
- Soft and smooth transitions
These styles will captivate attention of visitors and keep their interest for a long time.