Influencer marketing on Instagram is one of the best ways to reach your target audience. Working with influencers is not easy. There are many factors to consider, such as finding the right one and evaluating if they are a good fit. This guide will help you to do influencer marketing right.It’s a simple task to work with Instagram Influencers, especially since 68% of users use the platform to interact and connect with creators. click here
Influencers are people who create content but have thousands to millions of followers. They may also be trusted sources of information. They are primarily due to:Their status. People who are celebrities or important media persons (TV Stars, musicians, etc.) may be called Influencers.Their expertise. Influencers may be fitness coaches, lifestyle, beauty and fashion experts, travel specialists, etc.
1. Why not work with an Instagram influencer!
These are some reasons you might need to partner with an influencer if you’re still not convinced. You can do the following:Increase brand awareness by exposing your brand to influencers.
You can increase your brand’s reputation by partnering with influential people. Their prestige and credibility could rub off on your brand. People believe they can lose weight if they see their favorite influencers using a product to help them.
Increase your followers: Followers of influencers will also be following you.
Create quality content that converts. They are familiar with their audience and can create natural and relatable content. This type of content has a higher conversion rate than copy, video, or photo.
2. How to choose the right Instagram influencer
While there is no “perfect” list of influencers, specific qualitative and quantitative criteria must be considered when selecting the right Influencer.
Here are some things to look out for when assessing influencers:
Their engagement rate and the number of followers will determine how they influence sales or other goals.Many marketers focus too much on vanity metrics like the number of Instagram followers, or a post has received. The level of Influencers (micro-influencers, celebrities, etc.) will affect the engagement rate. The engagement rate will vary depending on the level of Influencer (micro-influencer, star, etc.).
They are available on the following platforms: Facebook, Instagram, blog, and others.
They must decide what content they want to create (video, photo, or blog post) and where it will be shared (Instagram, Facebook, etc.).
Whether there is a conflict of interests with any of their active partnerships.
Consider whether there may be conflicting values. Do their persona and image match your product/service and company? You might need to reconsider.Type of payment. Payment type. Some influencers will accept in-kind products, while others prefer money. Others may request a unique code or URL (affiliate) to earn a small commission for purchases made through their codes/links.
Your budget. Sometimes, budgets can be restrictive. Working with more prominent influencers and content creators may force you to reconsider.While it is obvious that influencers are necessary these days, choosing the right one will determine your campaign’s success.
3. Assess Instagram Influencers with Tools
There are many different types of influencers. Many people claim to be influential because they enjoy the “perks” of this position but don’t put in the work required. When influencer marketing started to take off, it was common for “influencers” to try increasing their followers and engagement by buying fake likes and followers.
Instagram is all about genuine user interaction. The company has taken steps to counter bots and fake exchanges.It may be helpful to know your Influencer’s number of followers.
It would be best if you had an idea of the impact on your partnership (low reach, low engagement, and no conversions).Do not continue with the partnership.You can use these two fantastic tools to reach out to influencers.
3.1 Hype Auditor
Hype Auditor, a free tool for checking Instagram accounts, helps you to spot fake followers and provides insights on audience quality, engagement, and post prices.
How to Find Influencers – hype auditor
In the Audience section, you’ll see a breakdown of the number of followers an Instagram influencer has.
Mass followers – Accounts with more than 1500 followers. They use automated tools to Follow/Unfollow. For example, they subscribe to influencers to have them follow back. The posts of influencers are not visible to mass followers.
Information about the: is available in the “Engagement” segment.
Engagement rate
Like spread – This number could indicate that an influencer has paid for fake likes.
Estimated post prices: Please take this with a grain of salt, as actual prices might differ.
3.2 Brand Collabs Manager
Facebook’s brand collabs manager connects brands with influential people. This tool allows you to search for, find, and cooperate with influencers. You can also send project briefs and gain valuable insight through this tool.
It is straightforward to use. Enter your search criteria to get a list of influencers you can reach out to. You might find a media kit that outlines the various sponsorship options and costs they offer.
Facebook Brand Collabs Manager- Influencer media kit
Source: Dashama TV Brand Collabs Manager Profile
Check out our tutorial to get the most out of Facebook’s Brand Collabs Manager.
Start with Brand Collabs Manager to create a list of top 5-10 influencers, then run them through Hype Auditor’s follower audit tool.