Business SMS, or business text messaging, may sound like an unusual method of communication, but it can be incredibly beneficial to you and your business in ways you never imagined.
Not only does it provide you with an easy way to send short updates and information about your business to clients and customers, but it also opens up several other avenues that can help your company grow substantially over time.
Read on to find out just how powerful Business SMS can be in taking your business to the next level.
Building Trust with Customers
The success of any business depends on how well it connects with its customers. The key to connecting is creating trust. The customers must trust that they are buying quality products, and the sellers must trust that they will be paid.
At least one party has to extend credit, usually in some form of financing arrangements such as a loan or credit card purchase. Building enough trust between buyer and seller is crucial for a smooth transaction. Without trust, both parties would be reluctant to do business together.
That’s why businesses need to build their reputation so people know what to expect from them. A company’s reputation is based on what others say about it. In this way, Business SMS can help in building trust with customers.
Sending a sales message via SMS allows you to cross-sell or upsell products, increase order values and boost revenues. By sending out pre-written text messages while customers are making their way through checkout, you’re able to suggest items that will enhance their purchase by adding value in some way.
For example, if someone is buying a pair of shoes from your store, you could send them a text suggesting they also buy socks to go with it.
The customer may not have even thought about socks before but now they’re considering spending another $10 on top of what they’ve already spent – and chances are they’ll complete their transaction because there’s no extra effort involved on their part.
Generating New Leads
Identify someone in your target market who would be interested in your product or service. Send them a short text message describing it, telling them why they need it and what it would do for them.
Instead of getting on their phone, typing in an email address, or rummaging through paper mailers looking for a coupon that’s probably expired by now, all of which are time-consuming, just tap out a quick text message about how much time you saved them.
You may not realize it, but SMS marketing paves the way for leads ready to buy from you even before they win your attention.
Marketing Your Services To The Local Community
It’s never been easier to market a small business – and it has never been easier for customers, who now have more ways than ever before to find and connect with companies. Consider marketing on social media platforms or through online groups in your area.
It’s still important, however, to get out into your community – whether that means speaking at local networking events or volunteering on committees at organizations like Rotary International and Kiwanis. The more visible you are, the better chance you have of meeting potential clients face-to-face.
Most smartphone users check their phones at least a dozen times a day, according to ComScore. This means that small businesses have an opportunity—and an obligation—to reach their customers through text messages, in addition to email and social media. The key is not just sending out texts but engaging with customers via texting as well.
For example, if a customer asks for information about your product or service on Facebook or Twitter, respond with a short message rather than another comment on their wall or tweet.
You want to be able to send them valuable information quickly and easily so they don’t forget about you entirely. Make sure any contact info they provide (such as an email address) is used only for communication and isn’t sold or shared without permission.
Getting Customer Feedback
In today’s marketplace, there are more ways than ever for customers to give their opinion on products and services. Social media sites like Facebook and Twitter allow users to comment or rate a company or product, while online reviews (like Yelp) provide an opportunity for users to list positive and negative feedback about a service provider.
These platforms provide companies with direct access to customer feedback at no cost. Business SMS is also a great way in terms of getting honest feedback from current and existing customers. In a particular campaign, a business can ask about reviews of its services or any product via Text Messages.
Choose Wavetel Mobile Cloud Service to Do Business SMS Effectively
Do you know that on average, about 90% of customers will read or open a text message within three minutes of receiving it? This means that text messages work as a great customer engagement tool.
While most businesses have been able to leverage information like customer profiles and preferences through social media platforms, many others are not active on these sites but yet wish to deliver content via mobile messaging apps. So how do they do it? It’s simple! They make use of Wavetel Mobile Cloud Service.
With Wavetel Mobile Cloud Service, you can send bulk SMS from any device with an internet connection. This makes for better delivery rates and higher response rates for your business.
With Wavetel Business SMS, businesses can communicate with their customers regardless of the size of their company or where they’re located in the world. Wavetel does not charge a setup fee for its services. They can help you get started on their website.