Scroll able, longer-form guides keep your customers engaged for extended periods of time with your content, allowing them to learn more about your brand. As with regular Instagram posts, they won’t need to visit another website to learn more. Buying Instagram Followers
Instagram has changed its search function to allow them to offer longer-form content. You can search for Instagram guides by using keywords. Buying Instagram Followers
This means that finding new content for Instagram is now much more accessible. To find your brand, users don’t need to know your company’s name or use a hashtag.
Expand your reach
Guides can be created to target new audiences. Users can search for you with keywords. Guides can help you position your brand as an expert in your field. Creating content that addresses micro-movements can help people find the answers they need, even if your target audience is not there.
This feature provides valuable and trustworthy content that will increase your loyalty. Your target audience will return for more by receiving valuable tips, tricks, and step-by-step instructions. Your guides can be given the first chance to access the new content and product deals. You can also increase your loyalty by sending out a newsletter that announces new guides.
Conversions can be increased.
Customers can shop directly from Instagram with Product Guides, reducing the buying process. Customers can view your shop’s product descriptions, prices, and other products.
Create shareable content
Stories and messages can be used to share guides. Your audience will share your guides if they like them.
Share and enjoy
Similar to sharing articles on LinkedIn and Instagram, sharing guides with other Instagram users shows your expertise and increases the chances that your guides will get read and shared.
Partner with influencers to extend your relationships
Guides are another way to explore the world through influencer collaborations. To create guides featuring your products and services, collaborate with local influencers.
Where can I find Instagram guides?
You can currently create three types of Instagram Guides: Products, Places, and Posts. To see which one is currently being used, check the lower-left corner. Go to the profile page of an Instagram creator and click the new Guides icon in the feed tab. Buying Instagram Followers
Similar to the IGTV tab, you can see which guides a creator shared. You can see that each guide has a title which tells you what it is. It could be a place, product or post guide. Also, how many Instagram posts does it contains.
Tap the paper plane icon at the bottom left-hand side of the screen to share guides with Instagram Stories and other users quickly. This feature is available on the Instagram Explore Page and through a user’suser’s account.
Instagram Guides offer a new way for users to curate and consume content, opening up new levels of storytelling and ecommerce.
Seven ways that businesses can use Instagram Guides
Are you unsure where to begin with Instagram guides? These examples will inspire you.
Make a gift guide
How can you put Instagram Guides to use? By curating a gift list. A gift guide can be created for any occasion including Mother’s Day or the holidays. The Body Shop produced a Product Guide with Mother’s Day Gifts that was suitable for all budgets. Buying Instagram Followers
Instagram introduced Guides to highlight valuable resources and content for wellness. This is why Instagram Guides are so practical for businesses. Pretty Little Thing has created a guide on Mental Health Awareness Week. Each post directs the audience to helpful quotes on their page.
There are many resources available for every topic that you are passionate about. This depends on the brand or business. Many resources are available, including Instagram tips and tricks and meditation resources.
Highlights of the product
Instagram Guides are a great way to organize and curate content. You can organize your products by bestsellers or new releases, categories, demographics, etc. For example, take the ASOS “TRENDING ALL BROWN EVERYTHING” guide. It is an online fashion and cosmetic retailer. This guide is short but gets to the point. Their audience will click when they understand what they are getting.
Tips and how-to guides
Do you ever wish to share a comprehensive list of tips and tricks with your followers or a detailed how-to guide? Now you can! Businesses and creators can now get creative with the Instagram Guides tool. By curating these lists, you are providing additional information that encourages them to share your advice with others. For example, take Dove’s “4 Tips to Sensitive Skin” guide. This guide is an excellent resource for those who want to pamper their skin.
Instagram guides are great for creating guides that include travel inspiration, hotel recommendations, and local attractions. If you are a travel influencer or brand that travels frequently, travel guides can be a great way of using this feature. Buying Instagram Followers
You can combine your posts from different locations and add additional information about each. Let’s take a look at Christina Galbato’s “Favourite Tulum Hotels” guide. It’s a compilation of six of her Instagram posts from each location.
You’re sure to be in fashion with monthly and annual roundups. Why not make your own? You can create product roundups, favourites for the month, or a whole year of roundups. The White Company has created the guide 2020 – What you Loved This Year. This guide contains 12 posts per month and gives a summary of what people loved in 2020. Buying Instagram Followers
The White Company Guide.
You are likely to get a lot of questions from your DMs if you are an influencer, a content writer, or a small-business owner. It may be worth creating a guide on a particular topic if you have frequently asked questions. This is how Office did it. Buying Instagram Followers
The Office created a “How to Wear: Chunky Boots” guide to show their audience how to wear this trending chunky boot for Autumn Winter 2020. https://supremetarget.com/