Effective Instagram Marketing Strategies to Reach Millennials
You’re doing your (instagram) brand a disservice if you don’t consider millennials when expanding your customer base and increasing revenue.
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Why is this so? There are many reasons for this, but these are the most important:
- The Millennials, born between 1981-1996, are particularly important as their age coincides with the peak use of many social platforms.
- Future generational marketing targets are likely to be millennials.
- Millennials will outnumber Gen X, Gen Z and the baby boomers in the United States starting in 2020.
- Additionally, millennials will make up about 30% of the workforce in America.
- This generation is a vast market, and you need to start thinking about ways to reach them.
Where can you find millennials?
At the moment, more than 4.5 billion people use the internet. More than 3.7 billion are active on social media.
What about the millennials?
Some studies show that millennials are more connected on social media than in real life.
Which social network is their favourite?
Do you want more data? These are some more numbers:
- Instagram has 1 billion monthly users, with approximately 60% of them between 18 and 29 years old.
- These users use the platform an average of 40% daily and upload more than 100 million photos and videos.
- This means that brands must use social media to reach this audience. What are the best ways to appeal to millennials using social media? Let’s take an in-depth look.
Could you not throw your products at them?
It can be challenging to get Millennials to understand. They’ll unfollow you if you are too promotional and salesy.
You must find a way that will draw their attention and make them listen if you want them to pay attention. Your brand will make an impression by telling a personal yet universal story while communicating softly.
Send a picture and a caption. Share inspiring quotes, sea imagery, or cute baby animals. They might not be ready to purchase your product immediately, but they will remember you once they are.
Talk about Things That Millennials Are Concerned About
Millennials may be obsessed with selfies and tech, but it’s not true. They are capable of critical thinking and possess fundamental values that they hold dear.
According to a survey, the top values that millennials value include:
- Animal rights
- LGBT rights
- Feminism and
A similar survey found that almost half of millennials prefer to shop with brands supporting causes they care about.
These topics can be incorporated into your Instagram content in many different ways.
Your ads can include your opinions on a topic.
Ask questions about a topic to engage your audience
It’s possible to make a topic a meme!
Be careful, however. The point of engagement is not to cross the line. Don’t publish a post if you are concerned that it might be offensive.
Use Micro-Influencers to your advantage
Celebrities have been used as brand ambassadors by big companies for centuries. These celebrities are called mega- or macro-influencers in social media and can attract millions of followers.
However, one problem with these macro-influencers is their inability to interact with followers and build relationships. They might not be perceived as authentic by media-savvy millennials.
Micro-influencers are influencers who have 1,000 to 100,000 followers. They are experts in their chosen areas. They respond to each follower’s individual needs and provide a personal response. Micro-influencers are often seen as genuine people with insider knowledge who can offer honest advice.
How can micro-influencers appeal to millennials? Micro-influencers often combine their personal stories with brands that they endorse. Companies should use this storytelling ability to appeal to millennials.
Second, micro-influencers are more subtle than push marketing when they endorse brands.
Finally, young creative micro-influencers can create engaging content featuring brands in a fun and exciting way. They are aware that their audience wants information about new products while also being entertained.
Create Amazing Videos
High-resolution, compelling photos are often what millennials love. But when it comes down to social media, video reigns supreme!
Make a good impression within the first seven seconds of creating videos. Your audience will be likelier to stay on your site for the entire seven-second duration if you can keep their attention.
Avoid demo videos. Instead, show the audience behind-the-scenes footage of your staff and how you can use your products in ways that interest them.
Instagram Stories are a favourite of millennials. 60% of millennials view and post-Instagram Stories. One in four millennials searches for stories about the products or services they are interested in buying.
You can communicate your message in IG Stories within a 24-hour limit. If you wish to keep your audience’s attention for more extended periods, you can use unique hashtags, stickers, or filters. You might also consider running contests and hosting live Q&A sessions.
Use User-Generated Content
You might have noticed marketing trends that suggest 20%-50% of buying decisions are based on recommendations from others.
Today, however, word of mouth doesn’t necessarily mean speaking one-on-one. It’s more about communication between consumers, often via social media, without economic incentives.
Visual imagery is a great way to share opinions.
Millennials love the imagery and trust it more than any other media format.
Encourage your millennial audience by creating a contest in which followers submit images and include a unique hashtag. This will encourage them to take part in the action.
User-generated content is a great way to get your followers involved. It also means you will have less content to create.
Make the most of your Instagram insights
Social platforms today are more intelligent than ever, providing marketers and business owners with data to support customer outreach strategies and brand content.
You can analyse your followers and their content to get a complete picture of customer interactions with your company. Social media insights allow you to understand better the people you are communicating with.
You can use Instagram Insights to improve your targeting and content strategies, reach the right audience (in this instance, millennials), and even gain brand advocates.
Target Your Audience
You must target your Millenials if you offer a niche-related product/service. You may be able to connect with millennials through Facebook advertising agencies.
No matter who you’re trying to reach, our comprehensive guide, 62 Proven Methods to Grow Instagram Followers, will help you gain new followers like never before.